As a business owner, you are likely wondering how to improve inbound sales. Fortunately, with the right approach and some help from professionals, you can maximize conversion rates by identifying potential clients early on from sources such as blog content, Google My Business, social media platforms, and more.
What are Inbound Sales?
Rather than traditional marketing, where you reach out to a customer, inbound sales are the opposite. Often, customers contact your company for information about a product or service you offer. This generates a lead for inbound sales. Leads of this nature are developed through a variety of means as part of your overall marketing strategy.
Such sources include:
- Organic traffic
- Call to action strategies
- Pay-Per-Click campaigns
- Strategically placed links (contextual, affiliate)
- Social media posts
- Link sharing
Inbound sales are effective since the customer is interested in your service or product. Therefore you have already generated a strong lead since your marketing already attracts an inbound client. Consequently, it would be best to connect with a client to skillfully convert the lead into a sale.
Tips and Strategies: How to Improve Inbound Sales
Various strategies attract inbound leads. The most effective are strategies that speak directly to a potential customer. Blogs and articles are excellent for generating inbound leads. Good examples include tailored blog posts on your site containing keywords and a call to action. These should present a problem and offer your service as the solution.
Another example is through relevant backlinks from other external sites. Such backlinks include your product or service mentioned in sector-related articles, such as a news story about local roofing firms. Such mentions and links are excellent for building topic authority across the internet and will also help with your business search engine optimization (SEO).
How You Can Deal with Inbound Leads
Attracting visitors to your site is a small part of dealing with inbound leads. The end goal is to convert and close for a sale.
The entire process of dealing with inbound leads is broken down into four segments:
Identify: generate web content such as blogs based on your target audience to raise awareness.
Connect: assess potential clients with solving their problems for their consideration.
Explore: use credibility to develop trust so the client can arrive at a decision.
Advise: suggest actions, and recap and confirm costs through customer commitment.
Throughout the entire process, it is helpful to understand the workflow of helping a client. Starting as a stranger to your service, a prospect becomes familiar with what you offer. They then become leads and further, qualified leads following connection.
You can then explore solutions to turn a qualified lead into a genuine sales opportunity, ending with a satisfied customer.
Generate More Inbound Leads with Invicta Local
Acquiring valid inbound leads takes a lot of work and dedication. It is an ongoing process that requires a complete understanding of the sales process and digital marketing and sales as a whole. Therefore, it is necessary to outsource efforts to an expert agency with teams of qualified and talented individuals.
Invicta Local can help generate inbound leads with expert-level Google My Business optimization and Google Ads strategies.
Not only will Invicta Local help implement solid lead generation strategies, but you’ll also see much improved return on ad spend (ROAS) when we’re on your side. Let us go to work for you and spur success improving inbound sales.